MWBE Outreach & Public Relations

Targeted outreach for commodity/services in need of a larger M.W.V.B.E. vendor/supplier pool; detailed publicity campaigns, including minority and mass marketing plans; development and distribution of press releases, media alerts, newsletter/newspaper articles, advertisements and promotional pieces; coordination and interviews with representatives from electronic and print media; dissemination of accurate, timely and reliable project/program information; and identification of minority media outlets (cultural newspapers, local cable TV channels, etc.) to maximize effectiveness and impact of the project or program.

Business Coaching: Tailor realistic and attainable plan based upon client’s goals and budget; create strategies; incorporate Best Practices; provide implementation support; accountability; strategic management and guidance.

Consulting Services

MWBE Program Development/Administration
Development of M.W.V.B.E. strategies to attract and retain a database of M.W.V.B.E. firms for contracting and procurement opportunities; detailed program implementation plans; establishment of program policies in support of clients’ operational procedures; identification of and representation at minority outreach events, vendor fairs etc. to recruit qualified M.W.V.B.E. businesses; development and maintenance of M.W.V.B.E. vendor/supplier databases; development/tracking of M.W.V.B.E. vendor/supplier pre-qualification information to expedite the procurement process; reporting program goals, progress and results.

Diversity-Based Certification Consulting
Research and dissemination of MBE/WBE/DBE/LDBE SWaM/DVBE/HUBZone benefits/preferences regarding accepted certifications and diversity-based participation programs of State and Federal agencies; assistance to companies seeking certification designations such as Small, Woman and Minority-owned business (SWaM), SBA 8(a), Federal HUD Section 3, Small Business Enterprise (SBE), Historically Underutilized Business Zone (HUBZone), Disadvantaged Business Enterprise (DBE), Local Disadvantaged Business Enterprise (LDBE) Disabled Veteran Business Enterprise (DVBE), Minority Business Enterprise (MBE) and Woman-owned Business Enterprise (WBE); assessment of applicant’s ownership/control, financial information and employee base; determination of certification(s) for which the applicant is eligible; assistance with certification application; final review of application package; submittal of application package to the proper agency(ies) for approval.

Strategic Marketing Consultation
Assessment of Marketing Plan and current materials; guide client through discovery process to identify target customers and the best strategy to reach them; create or enhance existing corporate identity package and materials (surveys, questionnaires, publicity materials, newsletter/newspaper articles, press releases, outreach presentations, brochures, flyers); print all Marketing material creating reactive first impressions and consistent high quality. Recommend and execute an effective, systematic and streamlined approach to reach target.